MADE.MT[MTA]● ACTIVE

VALLETTA / MALTA / GOZO

↗ Start a project

[SERVICE 05 // ART DIRECTION]VALLETTA / MALTA / GOZO

Art direction, content and imagery.

A website's look is not a template with your logo on it. made.mt art-directs each site from a blank page: the type, the colour, the grid, the photography and the words, decided together so the site feels like your business and nobody else's.

A visual identity for the web

If you have a brand, we translate it for the screen: how the typefaces behave at phone size, which colours carry meaning, how much space the layout breathes with. If you do not, we design one with the site. Either way it is written down as a small design system, so every page after the first follows the same rules.

This site is an example. It is built on a design system with warm gallery paper, carbon black, one-pixel hairlines, a display face and a monospaced face, square corners and hard offset shadows instead of blurred ones, and a single orange accent taken from the hero image. Every page on made.mt follows those rules.

Copy from real facts

The words do more work than any other part of a site. We write them with you, from facts about your business: what you do, for whom, where, and what makes you the right choice. We do not invent reviews, client lists, numbers or awards, and we do not fill pages with generic text to make them look complete. A page with nothing to say is left out.

Copy is written for the people reading it first and for search second. In practice the two agree: a page that answers a real question clearly is also the page Google is looking for.

Imagery, directed

  • Photography: briefed and directed so it matches the look, or your existing photos selected and prepared properly.
  • Illustration and generated imagery where it helps, labelled honestly and never presented as something it is not.
  • Motion used sparingly, and switched off for anyone who has asked their device to reduce motion.
  • Every image sized, compressed and given dimensions, so a beautiful page is still a fast one.

Seen in the portfolio

The mood boards on bathroom.mt, kitchens.mt and tile.mt are art-directed image libraries that customers tap through to find a look, and that lead to the showrooms that stock it; the tile board filters by format, colour, finish and room. Diner.mt has an identity of its own, made for a restaurant guide rather than borrowed from the directories. Each site in the portfolio looks like itself, because each one started from a blank page.

RELATED WORK03 PROJECTS
bathroom.mt homepagebathroom.mtEvery bathroom showroom in Malta and Sicily, the brands each one stocks, and one brief that gets quotes from all of them.Case study [ -> ]tile.mt homepagetile.mtTile showrooms in Malta and Sicily behind a 279-picture mood board you can filter by format, colour, finish and room.Case study [ -> ]Diner.mt homepageDiner.mtA Malta restaurant guide that installs like an app, with a table-booking demo and verified Tried & Tested reviews.Case study [ -> ]
FROM THE JOURNALREADING
QUESTIONS04 ANSWERS
Do you design logos?

We design visual identities for the web. If your business needs a full brand identity from scratch, tell us about it in the brief and we will say what we can take on.

Can you use my existing photos?

Yes. We select, crop and prepare them properly. If they will not do the job, we will say so and brief new photography.

Do you use AI-generated images?

Only where they help, and never presented as something they are not. A generated room is not passed off as a real project, and a stock-style image is not passed off as your team.

Who writes the words?

We write them with you, from facts about your business. You approve every word before launch.

[START A PROJECT]

Tell us what you're building.

We take on a small number of projects at a time and reply within one working day.

↗ Start a project